| Bank Mandiri and Bumilangit Launch National Campaign
Posted on Apr 09, 2021
Jakarta, 9 April 2021 – As a series of Proud Movement campaigns made in Indonesia, Bank Mandiri collaborates with the Coordinating Ministry for Maritime Affairs and Investment of the Republic of Indonesia, the Ministry of State-Owned Enterprises of the Republic of Indonesia, and the Ministry of Tourism and Creative Economy of the Republic of Indonesia to invite people to become Patriots. The Nation with #BanggaBuatanIndonesia, Supports Creative Economy Awakening and #DiIndonesiaAja Tour Together.
This campaign was realized with a positive design of e-Money Special Edition with 3 main themes, namely the Proud e-Money Design Made in Indonesia, the Wonderful Indonesia e-Money design, and the Mandiri Era Patriot e-Money design.
According to the Director of Network & Retail Banking of Bank Mandiri, Aquarius Rudianto, the issuance of e-Money cards with 3 main themes is a form of an invitation to #BanggaBuatanIndonesia community, including Indonesian local arts and culture, and of course, Indonesian tourism to revive.
Apart from being in the Ministry, Bank Mandiri is also in the Bumi Langit Digital Mediatama, which is a subsidiary of PT Digital Mediatama Maxima Tbk. (IDX: DMMX) and is also a business member of PT M Cash Integration Tbk. (IDX: MCAS), where according to Mr. Budiasto Kusuma, as President Director of PT Bumi Langit Digital Mediatama, the e-Money publication designed by Bumilangit Patriot theme, will feature comic characters from Local Super Heroes manage by Bumilangit, the biggest Indonesian Intellectual Property Management. This of course aims to invite people to continue to build a national creative economy.
With this positivity, Bank Mandiri has issued a total of 23 million e-Money cards in both regular and special editions. This special E-Money edition can be found on Tokopedia and Blibli.
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